As far as social media attracting more and more business attention to use in promoting their products, personal branding became a necessity in the 21st century.
Personal branding is the process of creating a brand identity for a person or a company.
Nowadays, personal brand became one of the main trends. You can create a successful personal branding with strong business strategy on social platforms. Traditional advertising is losing touch with the modern generation, business has to adapt to the new reality, and many have begun to rely increasingly on social media to connect with younger generations of consumers and to market their products.
How branding system looked before?
First you get succeed with your business and then you create a personal brand around your product. So, you get to known by the audience interested in your product.
For example, let’s take Elon Musk and Steve Jobs. They created a unique products and many years later built a personal brand around their products. But at the beginning of their careers nobody cared who is behind the success of SpaceX or Apple.
And how branding system looks now?
Influencers put all their efforts into creating and popularizing personal brand and community. And once they’re successful and they’re reaching their audience, they create a product for that audience. And, vice versa, their audience gets to be known about the product because of their interest to a person.
Let’s take two big examples from different spaces: Kylie Jenner and MrBeast. The youngest member of the Kardashian-Jenner clan became more popular than her other sisters with personal branding and now she’s selling everything: from lipsticks to baby shampoo.
And MrBeast after making a huge success on YouTube and raising his personal brand, decided to go into business and has already opened a fast-food chain and even produces chocolate products.
The main reason for this change is that our society became a social media addicted and self-promotion is a necessary. No matter if you are an expert in the product you’re promoting or not. Personal brand is not only about marketing, the fact that the person performs both the role of business and the role of businessman at the same time is innovative.
The main goal personal branding remains to raise awareness of your business. However, the use of social media can bring many other benefits to enterprises, such as the generation of leadership and the provision of market data. But besides the benefits, social media can also damage your business, including the risk of damaging the company’s reputation.
Once you measure the interests of your audience — and see which content might actually drive conversions — you can keep the demand rising.
In the previous article we talked about marketing on our platform. Now we will try to understand the benefits and consequences of using social media marketing to promote your personal brand.
Pros of using SMM for your brand
- Personal association
Personal brand primarily aims to create the right associations in the consciousness of customers. If you prove yourself as a good specialist in your niche, your audience will trust you and if it is necessary will contact you.
- Business grows with you
As your personal brand grows, your community and popularity, so will your business grow. Your success as an entrepreneur will depend directly on your success as a blogger.
- Establish trust
When you have a paying and loyal audience that trusts you and to your advices, associates with you, then you are halfway there. The connection between blogger and audience is the key to success in personal branding.
- Promoting more than one business
Having established itself among its audience as a good entrepreneur, with quality products of any type, you can expand your business and occupy other niches. Your audience will support your every venture and you may not stop at one business idea.
Cons of using SMM for your brand
- Vulnerability risk
Since you are the reflection and the main face of your business, it becomes mandatory to watch what you carry to the masses. Any wrong word or action can ruin your career and cause a cancel culture.
- Reputation attacks
Your reputation is affected not only by your words and actions, but also by comments and feedback from your audience. The Internet remembers everything, so once your name becomes recognisable and popular, the likelihood of public negative reviews will increase.
- Time management
Doing business on social networks, both physical and personal brands, takes a lot of time. No weekends or work hours, you generate ideas and create content all the time. It keeps your business open all the time, but it takes a lot of energy and a risk of burn-out is higher.
So what’s the conclusion?
Collaboration of your business and personal brand is a powerful branding system, that can help you to achieve your goals faster. But you should be careful while choosing the right platform and strategy for your brand.
Choosing the wrong platform can ruin your business.
You need to choose the right platform for creating a community around your personal brand, determine your target audience and then make a product that is suitable for this audience.
Fanzoone can be very helpful in creating a community with a loyal and stable audience. You can also increase your sales and recognition on our platform. Don’t miss this opportunity and start your business career with Fanzoone.
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